UX/UI Designer & Researcher

From storytelling to systemic design.

Hi, I'm Ali. I am a Senior Product and UI/UX Designer with over six years of experience creating intuitive, scalable solutions for Fintech, Enterprise Banking, and Digital Modernization sectors.

My journey into design is unconventional. I spent my early career as a Journalist and Editor for Agence France-Presse (AFP) and NHK. That experience instilled in me a deep understanding of human psychology, fact-checking, and narrative structure.

Today, I leverage that unique background to excel in user research, qualitative interviewing, and data-driven storytelling. I am passionate about redesigning legacy systems, untangling complex backend logic, and translating strict technical constraints into accessible, WCAG-compliant user journeys within fast-paced Agile environments.

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Core Competencies

UX Design & Process

User-Centered Design
Mobile-First & Responsive
Information Architecture
Wireframing & Prototyping
Design Systems
Agile (Scrum) Delivery

Research & Strategy

Usability Testing
WCAG/AODA Compliance
Interview Scripts & Synthesis
Behavioral Science
Cross-functional Mediation
Data-Driven Storytelling

Software & Tech

Figma, Axure, Sketch
Adobe Creative Cloud
InVision, Zeplin, Framer
HTML5 & CSS3
JS (React, Angular basics)
JIRA, Confluence, Miro

Education

2023 - 2024

Master of Digital Media (MDM)

Toronto Metropolitan University, ON

Focus: HCI & Usability (GPA: 3.91)

2021 - 2022

UX & UI Design Program

UXland School, USA (Remote)

2007

BA, English Language & Literature

Shahid Beheshti University, Iran

Volunteering

12 Months

Primary School Teacher

Bureau of Education, Iran

Helped children thrive in a remote rural village, nurturing creativity and early learning. This experience profoundly shaped my empathetic approach to human-centered design.