Senior UX/UI Designer

I build intuitive, scalable solutions for complex digital ecosystems.

Combining a background in journalism with 6+ years of UX design to translate complex technical constraints into human-centered, accessible user journeys.

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About Me

I'm Ali, a Product and UI/UX Designer specializing in Fintech, Enterprise Banking, and Digital Modernization. I have a proven track record of redesigning legacy systems and making complex technology accessible.

My unique background as a Journalist for Agence France-Presse (AFP) gave me a deep understanding of storytelling, fact-checking, and interviewing—skills that form a solid foundation for my empathetic user research and data-driven design strategies today.

Core Competencies

UX Design & Process

Mobile-First Design Information Architecture Design Systems Agile (Scrum)

Research & Accessibility

Usability Testing WCAG/AODA Compliance Behavioral Science

Tools & Tech

Figma Axure Adobe CC HTML/CSS/JS

Selected Work

A showcase of complex problems solved through design.

Website Redesign & Modernization

GlobalDWS

Spearheaded the end-to-end redesign of a complex B2B digital platform. Developed a responsive design system, translating technical offerings into an engaging user journey that increased session duration by 80%.

Figma UX Research Design System

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Fintech Ecosystem

Rakuten Payment

Designed secure, high-traffic financial transaction flows for 44M users. Co-designed a responsive QR-code SDK enabling cashless payment scaling across the $18.7B Rakuten Group while passing strict WCAG 2.0 audits.

Mobile-First Agile Delivery Accessibility (WCAG)

Digital Publication

Canadian English Dictionary

Led a team of three designers to create specialized, WCAG-accessible layouts for diverse user personas, addressing unique usability pain points and successfully updating Canada's national dictionary platform.

Team Leadership AODA/WCAG Prototyping

Professional Experience

06/2025 - Present

Creative Design Lead

GlobalDWS Corporation • Toronto, ON

Leading end-to-end UX/UI design for complex digital products, utilizing UX design best practices to build and maintain a cohesive, mobile-first design system. Mediating between business teams and external developers to secure stakeholder buy-in via data-driven user research.

05/2024 – 06/2025

UX/CX Specialist

OSL (Bell Canada) • Toronto, ON

Facilitated extensive qualitative User Research and Usability Testing with 5,000+ customers. Produced detailed research outputs (Topic Maps, Scripts, Synthesis Reports) to translate technical constraints into clear value propositions.

01/2022 - 08/2023

UX/UI Designer

Rakuten Payment (Fintech Div.) • Tokyo, Japan

Core Product Designer serving 44M users. Designed secure, high-traffic mobile-first transaction flows and co-designed a responsive QR-code SDK in a strict Agile (Scrum) environment. Passed critical WCAG 2.0 accessibility audits.

02/2015 – 01/2018

Journalist

Agence France-Presse (AFP) • Tehran, Iran

Mastered technical writing, storytelling, fact-checking, and interviewing. Built a solid foundation in empathy and research synthesis directly applicable to modern UX discovery and user interviewing processes.

Master of Digital Media (MDM)

Toronto Metropolitan University • Focus in Human-Computer Interaction (HCI)

GPA: 3.91