Senior UX/UI Designer

I build intuitive, scalable solutions for complex digital ecosystems.

Helping teams turn complex technical products into clearer, more trustworthy experiences through strong UX structure, accessible interfaces, and scalable design systems.

6+ years

Experience across fintech, enterprise systems, and digital modernization.

44M users

Product design experience inside high-traffic payment ecosystems.

80% longer

Average session duration after a clearer, more usable B2B platform redesign.

B2B + B2C

Range across enterprise workflows and accessible consumer product experiences.

Recent Environments

GlobalDWS Rakuten Payment Andook Canadian English Dictionary AFP + NHK newsroom background

Selected Projects

A focused mix of product UX, systems thinking, and high-scale design credibility.

Search UX

Studyizy

Simplifying program search for international students by replacing overly narrow filters with a broader, more forgiving experience that helps users understand options before they commit.

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Studyizy Case Study
VirBrix Case Study
Product Systems

VirBrix

Design leadership across UX, UI systems, and enterprise readiness for a robotics and digital twin platform spanning live scan workflows, governance, and product storytelling.

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Fintech Ecosystem

Rakuten Pay

Designing transaction and information flows inside a 44M-user payment ecosystem, with a focus on information architecture, accessibility, and trust at scale.

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Rakuten Pay Case Study
The Agentic Era

Generative Engine Optimization

I help technical brands translate expertise into structured, trustworthy signals that both humans and AI systems can understand.

Entity clarity Semantic structure Answer-engine trust
Explore GEO Methodology
Human Signal

Clear narrative, stronger trust

  • Sharper positioning and messaging hierarchy
  • Credible visual cues for complex industries
  • Content that feels legible, authoritative, and current
Machine Signal

Stronger structure for answer engines

  • Entity-led information architecture
  • Semantic density around real expertise
  • Pages designed to become a source of truth

Why GEO matters

GEO is the strategic layer I bring on top of product and brand design: helping technical sites become clearer, more trustworthy, and better structured for AI-assisted discovery.

Selected Experience

Experience across enterprise systems, fintech, and research-led product design.

See About
B2B Systems 2025 - Present

Creative Design Lead

GlobalDWS Corporation

Leading end-to-end UX/UI for a complex enterprise platform with a focus on modernization, navigation clarity, and scalable systems.

Impact

Increased average session duration by 80% through a more intuitive product experience.

Focus

Design systems, responsive landing pages, and full Agile delivery cycles.

Fintech 2022 - 2023

UX/UI Designer

Rakuten Payment (Fintech Div.)

Designed mobile-first payment flows inside a high-traffic ecosystem where accessibility, scale, and trust all mattered at once.

Scale

Shaped transaction experiences inside a 44M-user payment environment.

Highlights

Co-designed a responsive QR-code SDK for the $18.7B Rakuten Group and maintained WCAG compliance across dashboards.

Startup Research 2021 - 2022

UX Designer & Researcher

Andook Inc.

Helped a personal finance startup turn messy category logic into a clearer, more approachable product experience.

Research Lens

Used card-sorting and behavioral insight to simplify financial categories and improve comprehension.

Beyond the Product

Developed brand identity assets and launch-ready visuals to support growth.

Why this matters

This mix of enterprise delivery, high-volume fintech, startup research, and journalism-backed storytelling is what lets me move comfortably between systems thinking, accessibility, and persuasive product narratives.