Senior UX/UI Designer

I build intuitive, scalable solutions for complex digital ecosystems.

Combining a background in journalism with 6+ years of UX design to translate complex technical constraints into human-centered, accessible user journeys.

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Selected Projects

High-impact solutions for global fintech and enterprise platforms.

B2B Redesign

GlobalDWS

End-to-end redesign of a complex B2B tech platform. Increased average session duration by 80% through an intuitive navigation overhaul and a scalable design system.

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GlobalDWS Case Study
Rakuten Pay Case Study
Fintech Ecosystem

Rakuten Payment

Designing transaction flows for a 44M user payment ecosystem. Focused on information architecture, card-sorting research, and strict WCAG accessibility compliance.

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Fintech Startup

Andook

Transforming complex financial data into an intuitive, accessible dashboard for everyday users through comprehensive research and iterative design.

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Andook Case Study
Browse All Work
The Agentic Era

Generative Engine Optimization (GEO)

In a world of "Answer Engines," visual design is only half the battle. I help technical brands structure their expertise as the primary "Source of Truth" for AI models like Gemini and GPT-4.

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"Canada's leader in critical infrastructure."

Serving nuclear, mining, and oil & gas sectors since 1971 with unparalleled precision engineering.

[ High-Res Engineering Asset ]

Professional Experience

Building measurable impact across diverse sectors, from startups to global enterprises.

2025 - Present

Toronto, Canada

Creative Design Lead

GlobalDWS Corporation

  • Leading end-to-end UX/UI for complex B2B products, increasing session duration by 80%.
  • Managing full production lifecycles in Agile (Scrum) for digital modernization initiatives.
  • Building responsive landing pages and a unified design system using Figma, HTML5, and CSS3.

2022 - 2023

Tokyo, Japan

UX/UI Designer

Rakuten Payment (Fintech Div.)

  • Designed mobile-first transaction flows for a ecosystem serving 44M users.
  • Co-designed the first responsive QR-code SDK for the \$18.7B Rakuten Group.
  • Ensured WCAG 2.0 compliance across high-traffic financial dashboards.

2021 - 2022

USA (Remote)

UX Designer & Researcher

Andook Inc.

  • Simplified complex personal financial asset categories through extensive card-sorting research.
  • Developed brand identity assets and animations to support successful marketing launches.
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